Program Overview

Our International Fashion Marketing MSc reflects global trends in fashion marketing and business systems, standards and practices from around the world, drawing upon international case studies and fostering intercultural fluency among students.

• Gain an understanding of all the main areas of international fashion marketing, branding and retailing, from global markets analysis and product development to consumer behaviour and fashion brand management.
• Develop your knowledge, understanding, critical-thinking and problem-solving in areas required by contemporary international fashion business organisations.
• Improve your fashion communication, business and applied skills, industry language and terminologies, interpersonal and life-long, key transferable skills.
• Study the 18-month Extended Professional Practice route, to gain more practical insights and in-depth experience. See the module section for more details.

Why you should study this course

• CMI accreditation1
  • Gain a professionally recognised Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership Practice, subject to the successful completion of the CMI accredited Professional Development module.
• London location
  • Studying in London means you will be immersed in a world of fashion – from vibrant street markets to iconic brands and edgy designer studios. We are within walking distance of trendy Brick Lane, and you’re in easy reach of the luxury stores of Bond Street and Knightsbridge or the department stores and flagship stores of Oxford Street. There are opportunities to visit trade fairs (such as Texfusion, Jacket Required and Pure London), major events such as London Fashion Week, and world-famous museums like the V&A and the Fashion & Textile Museum2.
• Industry insight
  • You’ll be taught by tutors with exceptional career experience in disciplines such as high-end luxury fashion, publishing, styling, retail and PR. Several are research-active and speak at international conferences (please note staff are subject to change).
• Real world experience
  • For more in-depth experience, you can also choose to study this course over 18 months which includes a period of Extended Professional Practice. You will explore what you’ve learnt in more detail through professional experiences with a host organisation or in a campus-based professional experience2.
• Prepare for your future
  • The course enables you to progress your career with a portfolio of fashion-related projects showcasing your knowledge and skills, with the possibility of grounding your career by working with established fashion brands or as entrepreneurs in international fashion marketing in a global context. You may have opportunities to mix with employers and to build your CV. Should you wish to start your own business, we offer business start-up advice and support through our Enterprise Hub.