Bachelor of Arts (Hons) in International Fashion PR and Communication (Top-up)

Coventry University - London Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 16,800/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 2010

Total Students: 29,000 +

Campus Detail

Main Campus Address

Coventry University London University House 109-117 Middlesex Street London E1 7JF

Bachelor of Arts (Hons) in International Fashion PR and Communication (Top-up)

Program Overview

The course is aimed at learners holding Level 5 qualifications in a diverse range of areas, including fashion design, media or business management, who wish to pursue a career in fashion public relations.

 On this course, you’ll learn more about:

  • Brand storytelling, and how to design and manage PR campaigns.
  • How media relations are developed and how networks are established.
  • Pitching for media coverage.
  • Digital Marketing Analytics and measurement of return of investment (ROI).
  • Copywriting for fashion and identifying brand tone of voice.
  • Identifying brand core values, vision and mission appropriate for current consumer behaviour trends.

Why you should study this course

  • The course is taught by experts in the field of fashion, with both academic and professional backgrounds.
  • Our lecturers have extensive links to the fashion industry and work hard to organise networking events, client-based projects, and an exciting programme of guest speakers2.
  • Our City of London location provides ample opportunities for you to visit trade fairs, fashion events, publishing houses, advertising and PR agencies to gain valuable industry insights2.
  • A continuous dialogue between our academics and industry experts ensures that the media platforms, communication tools and software most used in industry today are covered in the course content.