Program Overview

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

• Develop your creative, conceptual and development skills
• Engage with communities and invent new ways of navigating professional and cultural environments
• Compose innovative ideas and business strategies
• Research, budget and produce in-depth campaign and marketing plans
• Develop comprehensive presentation skills 
• Explore audience motivations and devise communication collateral designed to engage and influence
• Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
• Systematically and critically analyse digital and interactive media works and production processes
• Learn how to create and produce integrated advertising campaigns.

Specialist Major in Global Studies

The Global Studies major prepares students to be active global citizens who can find creative ways of addressing the challenges faced by the international community, now and in the future; who understand the complex, interconnected, and culturally diverse nature of the contemporary world; who think critically about issues within their global context; and who possess the flexibility, analytical skills, and global mindset to adapt effectively to rapidly changing work environments.

Students will learn to make use of interdisciplinary perspectives to;

• understand cultural diversity, and socio-cultural change in local communities and transnational contexts
• critically analyse global institutions, social movements, frameworks, and processes in their historical context
• engage in critical reflection and problem solving in relation to major global challenges such as environmental degradation, resource scarcity, climate change, and social justice

The major will prepare students for a wide range of careers in a globalised world helping them to develop the intercultural competencies, critical thinking skills, and interdisciplinary understanding of the global context that are valued by a large range of employers across government, business, and the NGO sector.