Program Overview

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

• Develop your creative, conceptual and development skills
• Engage with communities and invent new ways of navigating professional and cultural environments
• Compose innovative ideas and business strategies
• Research, budget and produce in-depth campaign and marketing plans
• Develop comprehensive presentation skills 
• Explore audience motivations and devise communication collateral designed to engage and influence
• Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
• Systematically and critically analyse digital and interactive media works and production processes
• Learn how to create and produce integrated advertising campaigns.

Specialist Major in Digital Media

From the mobile phone to the game console, digital technology has revolutionised the ways we communicate, learn and play. It's an area of the economy that is growing in importance and which is predicted to see job growth into the foreseeable future.

The Bachelor of Arts (Digital Media) is a specialist course that focuses on the essential practical knowledge needed to create complex interactive media and find work in this growing and rewarding creative industry. As a graduate from this course, you will gain up-to-date skills and knowledge using industry-standard technologies in digital photography and video and animation to create digital media stories and experiences for the 21st century.