Program Overview

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

• Develop your creative, conceptual and development skills
• Engage with communities and invent new ways of navigating professional and cultural environments
• Compose innovative ideas and business strategies
• Research, budget and produce in-depth campaign and marketing plans
• Develop comprehensive presentation skills 
• Explore audience motivations and devise communication collateral designed to engage and influence
• Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
• Systematically and critically analyse digital and interactive media works and production processes
• Learn how to create and produce integrated advertising campaigns.

Specialist Major in Culture and Heritage

This course allows you to build your passion for culture and heritage into a rewarding and sustainable career. Building on the core skills and knowledge embedded in your arts degree, you will complete a specialist major that brings alive the richness and complexity of culture and heritage in their many forms - from the material, to the intangible and the digital. Engaging with diverse cultures and communities, heritage places, landscapes and cultural collections you will develop your critical and technical skills. Through site visits, online projects, field trips, and internships you will gain real-life experience of cultural sector practice, and connect to professional networks. You will explore heritage in a variety of social, cultural, and political contexts around the world, with a particular focus on Indigenous and First Nations issues, and with opportunities for international experience through Study Abroad. You can build on this major, and deepen your expertise, by adding our Vertical Master of Arts, which offers further professionally oriented study in heritage conservation, and digital and cultural leadership.