Program Overview

Use your creative ideas and natural problem-solving skills to forge an outstanding career creating world class productions designed to attract local and international audiences with the UC Bachelor of Arts/Bachelor of Event and Tourism Management double degree.

This course offers a variety of creative study pathways that will teach you how to develop and amplify your creative skills, while equipping you the necessary critical, theoretical and practical business skills to enable you to create outstanding events regardless of budget, placement or demographic.

As the tourism industry continues to grow globally, your ability to create and produce innovative events to attract audiences will be in high demand. This is your chance to gain a qualification, knowledge and skills to work in tourist destinations all over the world.

Study a Bachelor of Arts and Bachelor of Event and Tourism Management at UC and you will:

• Develop your creative, conceptual and development skills
• Engage with communities and invent new ways of navigating professional and cultural environments
• Compose innovative ideas and business strategies
• Research, budget and produce in-depth campaign and marketing plans
• Develop comprehensive presentation skills 
• Explore audience motivations and devise communication collateral designed to engage and influence
• Identify and anticipate emerging technological trends and adapt your knowledge and skills to a changeable industrial context
• Systematically and critically analyse digital and interactive media works and production processes
• Learn how to create and produce integrated advertising campaigns.

Specialist Major in Creative Writing

The writing program at The University of Canberra is the oldest tertiary writing program in Australia, with a long and established record of excellence. The Bachelor of Arts (Creative Writing) is staffed by award winning, industry-active novelists, poets, screenwriters, editors and publishers who will help you emerge from your degree with a portfolio of dynamic, creative and professional work.

You'll have the opportunity to experiment in different modes of creative writing including prose fiction, poetry, writing for young people, screenwriting, and narrative nonfiction. You will learn to build narratives, craft language and hone your critical skills. In addition to lectures, seminars and tutorials you will learn through project work, mentorships, professional experience, and have opportunities for international study. The specialist major in creative writing will provide you with a broad and flexible set of skills and knowledge that you can carry with you to all manner of workplaces.