Program Overview

The Master of Business Administration (M.B.A.) aims to provide the student an opportunity to further enhance their business acumen by tying academic concepts to practical applications relevant to current real-world business challenges. The combination of analytical, quantitative, and strategic skills gained through the program provide a foundation from which multiple professional opportunities can be pursued. The program is designed to serve the needs of both fully employed and full-time students.

Program Learning Objectives (PLO)

Primary objectives of this program include equipping students with the knowledge and ability to:

1. Produce clear, concise, and compelling written business documents that communicate a logical, relevant, and professional assessment of business information in an effective manner. (ILO1)
2. Deliver oral presentations that use effective content, organization, and delivery, accompanied by appropriate technology. (ILO2)
3. Use critical thinking to identify viable options that can create short-term and long-term value for organizations and their stakeholders. (ILO3)
4. Exhibit awareness of professional standards, Christian ethical principles, and core personal values in business decision-making. (ILO5)
5. Demonstrate information literacy when conducting research on an existing company, identify improvements that may be needed and provide a plan to implement the plan with identifiable metrics to measure for effect. (ILO6)

Marketing

The MBA with a concentration in Marketing allows students to gain a broad-based business background with an emphasis on real-world marketing applications. students will study forms of marketing and communication related to advertising, promotion, public relations, and publicity. Plus, deepen their knowledge of market research, analysis, communications, strategies, and more. Faculty also apply outside work experience to uniquely engage students by sharing their own professional lessons learned, and encouraging class discussion through examination of real-life scenarios.