Program Overview

Foundation in Business
Taught at the SRH University Heidelberg campus, the Foundation in Business will give you a broad understanding of both the theoretical and practical concepts in business and management. This will allow you to successfully develop the analytical, technical and interpersonal skills needed to study an undergraduate business degree at university.

There is also a key focus on the enhancement of the English language and academic skills, alongside the German language.

Students will undertake modules in research, critical and creative thinking, mathematics and ethics to ensure they have the general knowledge and skills suitable for studying at undergraduate level.

Progression to: Bachelor of Arts in International Business Administration - Digital Marketing

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.