Bachelor of Arts (Hons) in Journalism, Marketing and Public Relations

University of Bedfordshire - Luton Campus

UK,England

 0 Shortlist

36 Months

Duration

CAD 12,350/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 2006

Total Students: 20,000 +

Int. Students: 2,000 +

Campus Detail

Main Campus Address

Vicarage St, Luton LU1 3JU, United Kingdom

Bachelor of Arts (Hons) in Journalism, Marketing and Public Relations

Program Overview

This course gives you the opportunity to develop the analytical and creative skills needed by modern journalists and public relations professionals, and to master a range of multimedia tools for publishing both journalistic and marketing content.

It blends an understanding of practical journalism with a solid insight into the worlds of marketing and public relations. Many journalists, marketing and public relations consultants enjoy careers that move between all three areas, and increasingly need to have social media-related marketing skills.

You’ll study news-gathering, news and feature writing, as well as gaining cross-industry editorial and production skills. You will also learn how to research for a variety of purposes including finding a target market for a news piece or feature article, gathering the facts for that story, or determining the requirements of a PR client and who to target in the media or general public.

Why choose this course?
On this course you will develop vital skills for your future career, producing journalistic, marketing and PR work of a high standard to add to your portfolio. Your main focus will be on gaining an in-depth understanding of practical journalism, along with solid insights into the worlds of marketing and public relations, and you will learn to present your work professionally using a variety of media tools, from magazines to websites.