International Year One in Marketing leading to Bachelor of Arts (Hons) in Digital Marketing

Navitas Group - Birmingham City University International College (BCUIC)

UK,England

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36 Months

Duration

CAD 16,000/year

Tuition Fee

CAD 0 FREE

Application Fee

Jan 2026

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 25,800 +

Int. Students: 2,200 +

Campus Detail

Main Campus Address

15 Bartholomew Row, Birmingham B5 5JU, United Kingdom

International Year One in Marketing leading to Bachelor of Arts (Hons) in Digital Marketing

Program Overview

International Year One entry

International Year One is an entry point for international students equivalent to the first year of university. Upon successful completion, you will progress to second year of university.

Undergraduate Pathway in Marketing

BCU has its own in-house, student-run marketing agency – The Link – where you can sharpen your skills by working on real briefs from leading businesses.

Degrees are recognised and aligned with the Chartered Institute of Marketing (CIM), ensuring fresh and relevant content full of industry insight.

Choose your career path – you could specialise in advertising and public relations or digital communication.

Digital Marketing - BA (Hons)

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This BA (Hons) Digital Marketing degree is a two-year fast-track course that immerses you in creative, real-world, professional advertising and marketing strategy.

It’s a powerful mix where you’ll be working with creative professionals to learn key skills in the fast-paced design industries. You’ll find yourself making simulated advertising campaigns with creative agencies like MØRNING, delivering creative solutions to content-led brands like BBC Creative, or using the Adobe Creative Cloud to produce captivating campaigns, as well as engaging experiences for clients both regionally and nationally.

BA (Hons) Digital Marketing is employment-led and teaches in a practice-based, knowledge applied approach where tutors and industry professionals work with you in lectures and assignments to help you develop both personally and professionally.

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