Bachelor of Arts in Advertising with Concentration in International Communication

QS - Temple University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 40,050/year

Tuition Fee

CAD 55 FREE

Application Fee

Aug 2024

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1884

Total Students: 33,000 +

Int. Students: 2,000 +

Campus Detail

Main Campus Address

1801 N Broad St, Philadelphia, PA 19122, United States

Bachelor of Arts in Advertising with Concentration in International Communication

Program Overview

The Bachelor of Arts in Advertising in the Lew Klein College of Media and Communication at Temple University provides students with the tools and knowledge needed to advance their creative thinking skills and reach audiences through innovative advertising messaging and methods.

In our Advertising bachelor’s degree program, you learn the fundamentals of advertising, as well as the various aspects of communication that encompass advertising so you are prepared to create professional ad campaigns and presentations for real-life clients. Some of the aspects of advertising you can study include

  • Art direction,
  • Branding,
  • Copywriting,
  • Media planning,
  • Research and
  • Strategy.

The goal of advertising is to build connections between people and brands, ideas and institutions. Unlike public relations, it involves promoting a product, service or organization through paid media—from billboards to social media ads to television or radio commercials. This cutting-edge field is the most visible part of the marketing process and both influences and is influenced by current trends and culture.

International Communication Concentration
Students in the International Communication Concentration (ICC) acquire a theoretical and practical education in international and intercultural communication and media. A unique opportunity for Klein students, this program allows you to obtain skills and knowledge in cultural sensitivity and intercultural communication by reflecting on your own cultural lens. Students participating in the ICC program are enlightened about various perspectives through an internationally and interculturally oriented curriculum. The program is offered on Temple’s domestic campuses, but students can supplement some coursework while studying abroad.