Bachelor of Arts in Advertising with Concentration in Copywriting

QS - Temple University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 40,050/year

Tuition Fee

CAD 55 FREE

Application Fee

Aug 2024

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1884

Total Students: 33,000 +

Int. Students: 2,000 +

Campus Detail

Main Campus Address

1801 N Broad St, Philadelphia, PA 19122, United States

Bachelor of Arts in Advertising with Concentration in Copywriting

Program Overview

The Bachelor of Arts in Advertising in the Lew Klein College of Media and Communication at Temple University provides students with the tools and knowledge needed to advance their creative thinking skills and reach audiences through innovative advertising messaging and methods.

In our Advertising bachelor’s degree program, you learn the fundamentals of advertising, as well as the various aspects of communication that encompass advertising so you are prepared to create professional ad campaigns and presentations for real-life clients. Some of the aspects of advertising you can study include

  • Art direction,
  • Branding,
  • Copywriting,
  • Media planning,
  • Research and
  • Strategy.

The goal of advertising is to build connections between people and brands, ideas and institutions. Unlike public relations, it involves promoting a product, service or organization through paid media—from billboards to social media ads to television or radio commercials. This cutting-edge field is the most visible part of the marketing process and both influences and is influenced by current trends and culture.

Copywriting Concentration
Learn to create engaging copy that drives marketing communications in all its forms, including direct mail, magazines, newspapers and web. Work in collaboration with art directors and other creative professionals, combining words and visuals into one coherent message. Through this three-course concentration, you will become a precise and versatile writer with a professional-quality portfolio.

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Bachelor of Arts in Advertising with Con...

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Bachelor of Arts in Advertising with Con...

 Program Level: 4-Year Bachelor's Degree
 Duration: 48 months
 Tuition Fee: CAD 40,050

 Application Fee: CAD 55 FREE

English Requirement: IELTS TOEFL PTE 

Work Permit: