Bachelor of Science in Marketing with Concentration in Social Media and Digital

Niagara University

USA,New York

 0 Shortlist

48 Months

Duration

CAD 37,190/year

Tuition Fee

CAD 0 FREE

Application Fee

Aug 2025

Apply Date

USA, New York

Type: University

Location Type: Semi-Urban

Founded: 1856

Total Students: 4,000 +

Campus Detail

Main Campus Address

5795 Lewiston Rd, Niagara University, NY 14109, United States

Bachelor of Science in Marketing with Concentration in Social Media and Digital

Program Overview

The focus of the Social Media and Digital Marketing concentration is content marketing excellence through courses in social media, digital marketing, and digital analytics.

Experts in social media and digital marketing enjoy leadership positions in virtually all industries including advertising, public relations, fashion, high-tech, manufacturing, consumer products, finance, industrial, and entrepreneurial startups.

The use of digital advertising now comprises over 72% of total advertising expenditures for many businesses (eMarketer, 2022). In the past, firms used social and digital channels to enhance traditional marketing programs, today the most successful firms are focusing on social media and digital as the primary marketing channels. Brand value is increasingly delivered through creative content marketing programs, initiated by both consumers and companies.

Students become experts in the latest theory and best practices of envisioning, creating, deploying, and measuring the impact of content in social media and digital channels. The goal of this concentration is to prepare students for rewarding and exciting careers across the spectrum of opportunities in the social and digital space.

We are living in the content creation economy. Digital content, in all forms, has the power to attract, engage, sustain, and propel brands to market leadership. The philosophy of this concentration is that content excellence is the foundation of all social media and digital marketing. Students learn how to create, distribute, measure, and grow engagement with content to achieve organizational goals. In so doing,  students create a rich, deep, and creative content portfolio that will serve as proof of exceptional abilities upon graduation, thereby leading to a distinct advantage in career development.

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Bachelor of Science in Marketing

 Program Level: 4-Year Bachelor's Degree
 Duration: 48 months
 Tuition Fee: CAD 37,190

 Application Fee: CAD 0 FREE

English Requirement: TOEFL PTE DUOLINGO IELTS SAT 

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Bachelor of Science in Marketing with Co...

 Program Level: 4-Year Bachelor's Degree
 Duration: 48 months
 Tuition Fee: CAD 37,190

 Application Fee: CAD 0 FREE

English Requirement: TOEFL PTE DUOLINGO IELTS SAT 

Work Permit: