Bachelor of Science in Marketing
Niagara University
USA,New York
0 Shortlist
48 Months
Duration
CAD 37,190/year
Tuition Fee
CAD 0 FREE
Application Fee
Aug 2025
Apply Date
USA, New York
Type: University
Location Type: Semi-Urban
Founded: 1856
Total Students: 4,000 +
Campus Detail
Main Campus Address
5795 Lewiston Rd, Niagara University, NY 14109, United States
Bachelor of Science in Marketing
Program Overview
The Marketing program prepares individuals to tackle challenges within this ever-changing field, such as learning all the components integral to developing a well-executed marketing strategy for an organization’s product or service offerings, the value that can be derived from them, and how the brand value is communicated to potential clients and customers.
Marketing is an exciting field of study and a critical component to any successful business enterprise.
Students will benefit from small class sizes, and will learn from faculty that have served as business executives, bringing real-world industry experience to the classroom.
The coursework for marketing majors includes classes on consumer behavior, integrated marketing communications, market research, channels of distribution, international marketing, and sales communications, all covering a wide array of marketing perspectives to fully prepare students for careers in marketing.
Additional courses focus on innovation, social media, digital marketing, and analytics. Concentrations can be added in food and consumer-packaged goods marketing, marketing strategy, or both. Students gain real-world learning by participating in cutting-edge simulations, case studies, projects, and internships with leading companies.
The department is home to the Food Marketing Center of Excellence, a collaboration between NU and food industry leaders and executives, and one of four centers of excellence that are a part of the College of Business. Partnerships like these offer educational and service opportunities for students, as well as internships and career opportunities.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 37,190 per year
*Note: The fee is approximate and is subject to change
Living Cost in Niagara University
CAD 13,500 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
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