Bachelor of Business Administration in Marketing

QS - Temple University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 40,050/year

Tuition Fee

CAD 55 FREE

Application Fee

Aug 2024

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1884

Total Students: 33,000 +

Int. Students: 2,000 +

Campus Detail

Main Campus Address

1801 N Broad St, Philadelphia, PA 19122, United States

Bachelor of Business Administration in Marketing

Program Overview

Prepare for a successful career in a range of marketing disciplines through the Bachelor of Business Administration (BBA) in Marketing in Temple University’s Fox School of Business. Gain an understanding of marketing activities such as creating effective promotional programs, innovating and developing new products, and distributing products and services in a global marketplace.

Study applied quantitative methods and the behavioral sciences necessary to address contemporary marketing challenges. The curriculum is built on active, experiential learning. Students will explore a wide variety of foundational marketing topics including advertising, communications, digital media, customer data analytics, market research, sales and strategy. Choose to gain a deeper understanding of a single area and increase your job readiness by choosing a specific curriculum-based course sequence. Options for specialization include

  • Consumer Insights,
  • Digital Marketing,
  • Retailing and
  • Sales Force Effectiveness.

Marketing faculty combine theory with extensive firsthand industry experience in the classroom. Cases and simulations, along with projects offered in cooperation with business and government organizations, allow students to apply their knowledge to real-life scenarios. Internships with regional and international business communities can build your résumé, grow your professional network and facilitate career development. Graduates are prepared for work across corporate, organizational and nonprofit realms.