Bachelor of Business Administration in International Business with Concentration in International Marketing

QS - Temple University

USA,Pennsylvania

 0 Shortlist

48 Months

Duration

CAD 40,050/year

Tuition Fee

CAD 55 FREE

Application Fee

Aug 2024

Apply Date

USA, Pennsylvania

Type: University

Location Type: Urban

Founded: 1884

Total Students: 33,000 +

Int. Students: 2,000 +

Campus Detail

Main Campus Address

1801 N Broad St, Philadelphia, PA 19122, United States

Bachelor of Business Administration in International Business with Concentration in International Marketing

Program Overview

Gain a global business perspective with the Bachelor of Business Administration (BBA) in International Business in the Fox School of Business at Temple University. This 124-credit undergraduate program teaches you the skills necessary to thrive in the ever-changing global economy.

The International Business major prepares you for the many complex challenges businesses face when operating on a global scale. Through comprehensive coursework, you will broaden your understanding of how foreign economic, legal and political frameworks can impact international trade. You will also develop foundational knowledge of wide-ranging global business concepts and practices, including

  • Cross-cultural negotiations,
  • Customs and trade regulations,
  • Global finance systems, and
  • International market research.

International Marketing Concentration

Apply a global perspective to market analysis, developing strategies that consider the cultural, economic, legal and political differences of various countries. Collect and interpret data, set advertising objectives and goals, and incorporate digital technologies into marketing campaigns.