Graduate Certificate in Marketing Research and Analysis

Algonquin College - Ottawa Campus

Canada,Ontario

 1 Shortlist

10 Months

Duration

CAD 16,751/year

Tuition Fee

CAD 95

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 21,059 +

Int. Students: 1,300 +

Campus Detail

Main Campus Address

1385 Woodroffe Ave, Nepean, ON K2G 1V8, Canada

Graduate Certificate in Marketing Research and Analysis

Program Overview

In the one-year Marketing Research and Analysis Ontario College Graduate Certificate program you master the current and emerging techniques in marketing research. This program prepares you for a data-driven career in the marketing research discipline.

You learn to investigate how and why people purchase products and services. In this program, you develop the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:

  • Research design
  • Questionnaire construction
  • Moderator`s guide construction
  • Data collection
  • Basic and intermediate statistical analysis and interpretation, and
  • Report writing and presentation skills

In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.

Graduates may have opportunities to work in a wide variety of research settings in government, not-for-profit organizations, research providers and private businesses that use marketing research.