Bachelor of Commerce, Major in Marketing

MacEwan University

Canada,Alberta

 0 Shortlist

48 Months

Duration

CAD 24,480/year

Tuition Fee

CAD 110

Application Fee

Sep 2025

Apply Date

Canada, Alberta

Type: University

Location Type: Urban

Founded: 1971

Total Students: 18,483 +

Int. Students: 1,500 +

Campus Detail

Main Campus Address

10501 104 Ave NW, Edmonton, AB T5J 4S2, Canada

Bachelor of Commerce, Major in Marketing

Program Overview

The marketing major curriculum provides students with both breadth and depth of study in general education, core business topics, and marketing-specific study. The Marketing major focuses on marketing fundamentals, strategy, analysis, and quantitative measurement. The focus on marketing strategy will provide students with an understanding of the marketing function and how that aligns with other organizational functions. Marketing research drives not only promotion (of which advertising is one small component) but also price, placement, and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. Students will undertake projects that involve conducting research and analyzing marketing metrics. Students will be prepared for strategic roles in public, private, and non-profit organizations’ marketing departments as well as other departments in which marketing is a key component. The context in which students will be studying includes local, national, and international marketing initiatives.

The Bachelor of Commerce

The Bachelor of Commerce focuses on the development of basic business and managerial competencies combined with an understanding of globalization and its implications. The program is structured to provide comprehensive preparation for management positions with both for-profit and not-for-profit organizations as well as the public sector.

The degree provides students with knowledge and critical understanding of commerce and management, and the ability to gather, review, evaluate and interpret information relevant to business and management. Key professional skills are taught: ethical business practices and sustainability, business communication skills, teamwork, business analytics and technology, global and local mindsets, critical thinking and research, including the opportunity to engage in independent research and practice. These skills are integrated across all courses in the program.

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 Program Level: 4-Year Bachelor's Degree
 Duration: 48 months
 Tuition Fee: CAD 24,480

 Application Fee: CAD 110

English Requirement: IELTS TOEFL PTE DUOLINGO 

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