Program Overview

Make the time you spend at university count. This enriching, challenging Bachelor of Business Professional Practice immerses you in real-world experiences and prepares you for a future that is constantly evolving. Invest in yourself, follow your passions and curate a career that’s tailored to you.

Maybe you are an entrepreneur, with a knack for finding opportunities. Perhaps you’re a master of relationship building, connecting with people all over the world. You might have a flair for innovation, ready to influence the direction an organisation moves in. Or are you passionate about social impact, keen to pursue a career in sustainability and equity?

With a choice of 14 majors, 36 minors and a strong focus on your professional development, this highly practical course builds your commercial confidence and sets you up for success. 

What’s more, the Bachelor of Business Professional Practice is led by and embedded with knowledge from industry. As part of your studies in this innovative and challenging degree, you will complete a virtual internship and industry project.

Major: Marketing
Become prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

When you choose the Marketing major in the Bachelor of Business at RMIT University, you’re undertaking in-depth study that is applicable across countless industries, ensuring you'll graduate prepared to take on roles in fields such as digital marketing, brand management, campaign strategy and customer analytics.

The Marketing major focuses on developing skills, knowledge and practices that are linked to industry expectations. You will experience this first-hand by examining case studies, and through opportunities to work on real industry projects.