Ireland,Leinster
0 Shortlist
Duration
Tuition Fee
Application Fee
Apply Date
Ireland, Leinster
Type: University
Location Type: Urban
Founded: 1854
Total Students: 38,000 +
Int. Students: 5,000 +
Main Campus Address
University College Dublin, Belfield, Dublin 4, Ireland
The MSc in Marketing Practice is a comprehensive intensive masters programme offering students the unique opportunity to gain practical experience working with real clients on real projects, while also obtaining a masters from Ireland’s top graduate business school.
Students work as “marketing advisors” in the Marketing Development Practice (MDP), a marketing and business training agency, providing business marketing solutions to a wide range of companies, from start-ups and non-profit organisations to large multinational companies.
Operating on the premise of “action-based learning”, students put the theory they learn during lectures into action, working with guidance from experienced industry professionals and managers. Projects include conducting market research, creating marketing and digital strategies, as well as implementing marketing plans and events. The combination of learning marketing theory and then applying it to real work with clients, is unique, setting both the course and its students apart.
Students receive one-to-one guidance and support from managers, enabling them to develop confidence both personally and professionally. The programme develops students’ essential marketing skill-base in areas such as research, creative problem-solving, strategic planning, critical thinking, teamwork, client management and effective communications. Students are linked to a strong global alumni community providing them with the opportunity to network and seek mentorship, equipping them with tools to build their own career path once leaving the programme.
The programme is suited to graduates from all disciplines, both business and non-business, who are interested in pursuing a career in business or marketing and who want to kick start their career with real work experience. The course transforms students into competent marketing professionals, through the development of both professional and personal skills, which can be taken into any industry.
Master's Degree
28 Days
Full-Time
11 Months
Intake Month/Year | Intake Status | |
---|---|---|
sep 2025 | Closed |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Career
For graduates leaving the programme, brand management has been a popular career path. However, many graduates have gone into other careers, such as market research and consultancy.
Potential careers for our graduates include:
Prospective Postgraduate Students
Academic
You will find a listing of annually awarded scholarships, prizes and awards for Graduate students under each College below.
Details of graduate scholarships are also published on the Graduate Studies website, and depending on your area of study may also be listed on your School website. Details of graduate business scholarships can be found on the (opens in a new window)Michael Smurfit Graduate Business School website.
UCD Global Scholarships
The scholarships administered by UCD Global are for students who will be charged non-EU fee rates only. If a student is charged EU fees following an assessment, they are not eligible for the scholarships advertised through UCD Global (though they may still be eligible for other UCD scholarships). For queries on this, please contact UCD Global. There are two scholarships administered directly by UCD Global.
Global Excellence Scholarship
Government of Ireland International Education Scholarships
Lochlann Quinn School of Business VPI Discretionary Scholarship
Past Exchange & Study Abroad Scholarship
UCD IFY Scholarship
UCD Iseult Honohan Doctoral Scholarship
UCD Michael Smurfit Graduate Business School Scholarships
Universitas 21 Alumni Scholarship
Program Level: Master's Degree
Duration: 12 months
Tuition Fee: CAD 22,600
English Requirement: IELTS TOEFL PTE DUOLINGO
Work Permit:
Outreach, A Student Referral Program by Canam
©Copyrights 2025-2026. All Rights Reserved.