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Master of Science in Digital Marketing

University College Dublin

Ireland,Leinster

0 Shortlist

12 Months

Duration

CAD 24,870/year

Tuition Fee

CAD 60 FREE

Application Fee

Apply Date

Ireland, Leinster

Type: University

Location Type: Urban

Founded: 1854

Total Students: 38,000 +

Int. Students: 5,000 +

Campus Detail

Main Campus Address

University College Dublin, Belfield, Dublin 4, Ireland

Overview
Key Facts
Fees & Funding
Admission Requirements
Additional Info
Scholarships
Student Visa
Work Permit

Master of Science in Digital Marketing

Program Overview

Our vision is to deliver a program that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure our content reflects the latest research and real-time best practices. We also leverage our strong networks and advantageous position in Dublin, the thriving tech hub of Europe, to bring digital experts from some of the world’s leading technology companies into the classroom.

We recognise that digital marketing requires a technical skill set, and we take a hands-on approach throughout the curriculum to ensure our students hone the practical skills demanded by the industry. Students will learn the tactical approaches to customer journey modeling, customer analytics, search engines, social media, programmatic advertising and more, alongside timeless marketing strategy. The programme culminates not in a traditional master’s thesis, but in an extensive summer consulting project where students work together on a live brief from a real client. Whether you have a background in digital marketing or are completely new to the field, we are eager to welcome anyone with the ambition to be a leader in the digital space.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

28 Days

Program Intensity

Full-Time

Duration of Program

12 Months

Program Intakes

Intake Month/Year		Intake Status
sep 2025		Closed

Application Fee

Application Fee: CAD 60 FREE

Tuition Fee

CAD 24,870 per year

*Note: The fee is approximate and is subject to change

Living Cost in University College Dublin

CAD 10,000 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 7.0 - 6 - With No Band Less Than
TOEFL
- Minimum Overall Score - 100 - 20 - With no score less than
PTE
- Minimum Overall Score - 65.0
DUOLINGO
- Minimum Overall Score - 130.0

Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

Minimum CGPA Required: 55.00 %

Additional Information

Career
Graduates of the MSc in Digital Marketing find exciting career opportunities in any of the following areas/roles: Marketing Management; Advertising and Design; Digital Marketing Manager; Digital Consultant; Web/Online Manager; Digital/Social Media Specialist; Market Research and Public Relations.

Potential careers for our graduates include:

Marketing Manager
Digital Marketing Manager
Web/Online Manager
Market Research
Insights Analyst
Digital Sales Executive
Channel Marketing Coordinator

Scholarships

Prospective Postgraduate Students

Academic

You will find a listing of annually awarded scholarships, prizes and awards for Graduate students under each College below.

Details of graduate scholarships are also published on the Graduate Studies website, and depending on your area of study may also be listed on your School website. Details of graduate business scholarships can be found on the (opens in a new window)Michael Smurfit Graduate Business School website.

College Awards and Scholarships
University Awards

UCD Global Scholarships

The scholarships administered by UCD Global are for students who will be charged non-EU fee rates only. If a student is charged EU fees following an assessment, they are not eligible for the scholarships advertised through UCD Global (though they may still be eligible for other UCD scholarships). For queries on this, please contact UCD Global. There are two scholarships administered directly by UCD Global.

Global Excellence Scholarships which cover 50% or 100% of the tuition fees. Prospective students must submit an application for the Global Excellence Scholarship.
All programme applications are assessed at the point of offer for International Student Scholarship (ISS) eligibility. No application is required. For detailed information please read the International Student Scholarship Terms & Conditions.

Global Excellence Scholarship

All successful applicants to eligible full time programs are invited to apply to our prestigious Global Excellence Scholarship. The Global Excellence Scholarship is funded by UCD and aims to attract excellent candidates. Applications are open to applicants who already have an offer or conditional offer to study at UCD.

Government of Ireland International Education Scholarships

The Irish Higher Education Authority runs an annual competition to select 60 Government of Ireland International Education Scholars across Ireland. Applications are open to applicants who already have an offer or conditional offer to study at an Irish institution. Click 'Read More' to see how to apply.

Lochlann Quinn School of Business VPI Discretionary Scholarship

Lochlann Quinn School of Business applicants with the following statuses (Offer, Conditional Offer, Accept or Conditional Accept status) on their application are automatically considered for partial tuition scholarships by our admissions and scholarship committee. Decisions are made based on your submitted application materials.

Past Exchange & Study Abroad Scholarship

Applicants with the following statuses (Offer, Conditional Offer, Accept or Conditional Accept status) on their application are automatically considered for partial tuition scholarships by our admissions and scholarship committee. Decisions are made based on your submitted application materials.

UCD IFY Scholarship

The UCD International Foundation Year Scholarship is awarded to students entering UCD through the International Foundation Year pathway programme. The scholarship is awarded at entry to the Foundation Year and lasts for the duration of the student's programme.`

UCD Iseult Honohan Doctoral Scholarship

Students starting a PhD within the UCD School of Politics and International Relations are invited to apply for the UCD Iseult Honohan Doctoral Scholarship. Applications from all areas of the discipline including political science, political theory, international relations, European governance, computational social science, development and international political economy are welcome. Click on the Terms and Conditions for more information.

UCD Michael Smurfit Graduate Business School Scholarships

Students at the UCD Michael Smurfit Graduate Business School are invited to apply for a range of scholarships for international students. All scholarships are advertised on the UCD Smurfit Scholarships website.

Universitas 21 Alumni Scholarship

Applicants with the following statuses (Offer, Conditional Offer, Accept or Conditional Accept status) on their application are automatically considered for partial tuition scholarships by our admissions and scholarship committee. Decisions are made based on your submitted application materials.

Work Permit

PGWP