Program Overview

In today’s dynamic and complex business environment, those with superior technical skills in accounting, analytics, economics, finance, human resources, international business, management, marketing or supply chains, will find success as in-demand business professionals across an increasingly broad range of sectors.

The practical and flexible Master of Commerce builds on the knowledge and skills you’ve acquired through professional experience or undergraduate studies in commerce and business. It will provide you with a comprehensive understanding of all business functions alongside a set of well-regarded practical and transferable skills, including sustainable and ethical thinking, communication, problem solving, strategic thinking and teamwork. You’ll have the opportunity to develop new areas of expertise or advance your knowledge by completing one or two specialisations in key areas of demand.

Specialisation: Marketing
Marketing is essential to the success of almost every business. Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market. Marketers seek to reach target audiences and communicate the benefits of a product or service with the primary purpose of acquiring, retaining and expanding customers.

The Marketing specialisation will build your skills and boost your career in today’s fast-moving business environment. You’ll learn how to identify forecast opportunities and threats in domestic and international industries. You’ll develop and implement marketing strategies, tactics and plans by considering new approaches and techniques. And you’ll gain a deeper understanding of how these strategies impact organisations.