Graduate Certificate in Marketing Management and Graduate Certificate in Sustainable Business Management (Bundle Program)

Seneca Polytechnic - Seneca International Academy

Canada,Ontario

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16 Months

Duration

CAD 16,960/year

Tuition Fee

CAD 90 FREE

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

8 The Seneca Way, Markham, ON L3R 5Y1

Graduate Certificate in Marketing Management and Graduate Certificate in Sustainable Business Management (Bundle Program)

Program Overview

Marketing Management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

  • Propose marketing plans
  • Market research
  • Developing strategic pricing
  • Formulate budget  
  • Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.


Sustainable Business Management

This eight-month graduate certificate program focuses on the application and long-term economic, environmental and social value of sustainability in business. This program is designed to meet the growing need for professionals who can propose, measure and evaluate sustainability strategies and initiatives. You will learn how to develop and implement economically viable, socially inclusive and environmentally regenerative business strategies to help organizations thrive in the 21st century and how to create a purposeful sustainable business as an entrepreneur.

You will learn how to assess sustainability and identify areas for improvement, engage with stakeholders and integrate sustainability across an organization to improve performance and drive business results. You will also learn how to influence decision-makers regarding sustainability initiatives and be an inspiring agent of change.

Skills

Throughout this program you will develop the following skills:

  • measure and reduce carbon footprints
  • recommend climate-resilient and lean business strategies
  • integrate sustainability initiatives and strategies