Program Overview

This internationally focused, two-year master degree is ideal if you are looking to move into a new career in business.

During your first semester, you’ll study core commerce units that will enhance your employability, including business project management, business analytics and data visualisation, and transformative technologies that impact society and its business practices. These units will help to extend your core knowledge in varied areas of business and STEM, and allow you to network with a wider range of peers.

You’ll then choose a major of your choice to suit your interests and gain knowledge of practices, principle and concepts in that business discipline. You’ll undertake practical learning experiences that give you the ability to solve complex business problems. You’ll also gain knowledge and research skills that you can apply to your particular industry.

Towards the end of your course, you’ll complete a capstone experience, which may include an internship, consultancy experience, research project or study tour. Your capstone experience will grow your business acumen, skill sets, networks and knowledge of industry settings before your graduate.

Note: If you have a bachelor degree relevant to your chosen major, you may be exempt from studying our commerce core units and be able to complete this course after 1.5 years full-time study. If you have a relevant bachelor degree, plus five years relevant work experience, you may be able to complete this course after one year.

What you'll learn

• Apply discipline knowledge to solve complex business problems and achieve innovative business solutions that are valued by industry, government, and community.
• Analyse business problems in ways that demonstrate critical thinking to achieve responsible management decisions that consider international contexts, and diverse stakeholders including local First Peoples.
• Demonstrate digital and cultural competency expected in business management contexts, effectively communicating in ways that professional.
• Demonstrate the professional skills, knowledge and attributes including ethical perspectives needed for a professional career in business.

Major: Marketing
This course provides you with a comprehensive and in-depth coverage of the principles of marketing management and strategy, buyer behaviour and marketing research as well as key specialist topics relevant to contemporary marketing theory and practice.

The course covers aspects of marketing communication, digital marketing and the application of marketing in particular industries, such as tourism. You will have the opportunity to apply your critical thinking and analytical abilities to modern marketing challenges, with a particular focus on strategic branding, B2B services marketing, and sustainable and societal marketing.

As part of your studies, you will undertake a significant research project providing the opportunity to pursue a topic of your particular professional interest. During your second year of study, you will also have the opportunity to choose a specialisation in Luxury Marketing Management, Digital Marketing or Marketing.

The course is industry-focused and relevant to the marketing profession, developed with input from professional bodies such as the Australian Marketing Institute and the Chartered Institute of Marketing, UK. There is regular interaction with industry through guest speakers and practical workplace projects.