Program Overview

In today’s fast-moving and complex business environment, those with advanced technical skills in accounting, analytics, economics, finance, information systems and marketing insights will find themselves in demand across a wide range of sectors. A knowledge of commerce is also increasingly valuable in careers such as health, law, psychology, science and technology.

In the Bachelor of Commerce, you’ll study a set of extensive and integrated foundation units that will orient you to commerce and business, followed by one or two majors to develop depth and specialisation in your chosen discipline. You’ll also acquire a set of sought-after employability skills – data literacy, business analysis, teamwork, communication, conflict resolution, problem solving, critical thinking and a global mindset, among others – all key competencies that today’s top employers regard extremely highly.

Major: Marketing Insights and Analytics
In today’s competitive, globally connected and data-rich business environment, organisations increasingly rely on consumer and market insights to help spark innovation and inform strategic decisions. Insights provide deep understanding of relevant, actionable and previously unidentified market trends and consumer needs, beliefs, motivations and experiences. Marketers discover insights through the use of qualitative and quantitative methods, tools and analytic techniques grounded in advanced theoretical perspectives.

The Marketing Insights and Analytics major will equip you with the skills to help organisations gain valuable insights from market research – insights that allow them to anticipate future consumer needs, identify detrimental trends, forecast market conditions, gauge competition, make informed predictions and adapt to an ever-changing environment.