Program Overview

In today’s fast-moving and complex business environment, those with advanced technical skills in accounting, analytics, economics, finance, information systems and marketing insights will find themselves in demand across a wide range of sectors. A knowledge of commerce is also increasingly valuable in careers such as health, law, psychology, science and technology.

In the Bachelor of Commerce, you’ll study a set of extensive and integrated foundation units that will orient you to commerce and business, followed by one or two majors to develop depth and specialisation in your chosen discipline. You’ll also acquire a set of sought-after employability skills – data literacy, business analysis, teamwork, communication, conflict resolution, problem solving, critical thinking and a global mindset, among others – all key competencies that today’s top employers regard extremely highly.

Major: Marketing
Marketing is a combination of specific actions, activities and processes an organisation uses to promote its goods or services. A key contributor to an organisation’s profitability and sustainable performance, it also provides value for consumers and for society on a broader scale. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.

The Marketing major will provide you with capabilities to work in rapidly changing markets, where organisations require a deep understanding of key strategic marketing issues – increased competition, changing demographics, buyer awareness, corporate social responsibility – that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible and informed decisions.