Program Overview

In today’s globalised world where competition among businesses is at an all-time high, there are very few careers in which a comprehensive knowledge of business isn’t well-regarded. Those with strong leadership skills, as well as capabilities in marketing, management, human resources, business administration or entrepreneurship, are increasingly revered as key influencers in contemporary workplaces.

The Bachelor of Business will introduce you to a broad range of foundation and future-focused business units that will equip you for the jobs of tomorrow in a wide range of industries. In addition, you’ll develop a valuable set of employability skills – leadership, strategic thinking, problem solving, communication, teamwork, and sustainable and ethical thinking – which are highly sought-after in today’s rapidly evolving global business landscape.

Major: Marketing
Marketing is a combination of specific actions, activities and processes an organisation uses to promote its goods or services. A key contributor to an organisation’s profitability and sustainable performance, it also provides value for consumers and for society on a broader scale. In our globalised world, marketing plays a significant part in every organisation as a core business function driving organisational growth and success.

The Marketing major will provide you with capabilities to work in rapidly changing markets, where organisations require a deep understanding of key strategic marketing issues – increased competition, changing demographics, buyer awareness, corporate social responsibility – that directly impact corporate performance. With strong analytical skills, creative ability and a sound strategic focus, you’ll be prepared for marketing positions where you can use your knowledge and skills to make socially responsible and informed decisions.