Program Overview

In today’s always-on environment where seemingly everyone wants news and entertainment at their fingertips, the heart of storytelling is an exciting and powerful place to be.

The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing radio podcasts and broadcasts, streaming live media or managing public relations campaigns, this degree will position you at the heart of content creation.

Major: Radio, Podcasting, and Audio Media
More than 5 billion people use the internet, online video content has boomed in recent years, and the majority of marketers actively invest in digital marketing. Changes in the way content is distributed are informing changes to the ways in which content is produced. For example, radio is moving away from solely broadcasting to also offering podcasts – reflecting changes that will continue to evolve as audience engagement and markets change.

The focus of the Radio, Podcasting and Audio Media major is on online delivery and the new ways in which audiences engage with online audio content. It offers a range of production and practice-based units in which you’ll use the most up-to-date industry multiplatform technologies (news, radio and live streaming technologies; podcasting and vodcasting tools; and social media authoring platforms) to produce and distribute a broad range of factual and creative content.