Program Overview

In today’s always-on environment where seemingly everyone wants news and entertainment at their fingertips, the heart of storytelling is an exciting and powerful place to be.

The Bachelor of Media and Communications will equip you with the skills you’ll need to respond to today’s – and tomorrow’s – rapidly evolving media environment. Whether you’re interested in making your own films or music videos, writing for print and online publications, designing interactive and media-rich websites, producing radio podcasts and broadcasts, streaming live media or managing public relations campaigns, this degree will position you at the heart of content creation.

Major: Public Relations and Social Media
Engaging effectively with customers, partners and the community is vital for most organisations. Public relations and social media experts help drive an organisation’s strategic direction via campaigns executed across appropriate communications channels. Studying public relations and social media opens doors to a wide range of exciting careers, including public affairs and lobbying, integrated marketing communications, internal communications, event management and crisis management.

The Public Relations and Social Media major offers a wide selection of public relations, advertising and social media units that cover both domestic and international contexts. You’ll also have the opportunity to undertake units in areas such as web design, journalism and non-fiction writing. The range of units offered provides you with practical experience in public relations underpinned by a strong base in critical enquiry.