Bachelor of Business Administration in Marketing (Co-op optional)

Laurentian University

Canada,Ontario

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48 Months

Duration

CAD 26,514/year

Tuition Fee

CAD 129

Application Fee

Apply Date

Canada, Ontario

Type: University

Location Type: Urban

Founded: 1960

Total Students: 9,000 +

Int. Students: 500 +

Campus Detail

Main Campus Address

935 Ramsey Lake Road, Sudbury, Ontario, CA

Bachelor of Business Administration in Marketing (Co-op optional)

Program Overview

Learn to determine consumer needs, evaluate marketing opportunities, establish target segments and develop and communicate a marketing strategy for success in business.

  • Graduates are prepared for careers in all aspects of marketing, including social media, business to business, indigenous marketing and e-marketing, within all organization types – consulting firms, all service and industrial sector firms, government, band councils, public agencies, as well as private enterprise.  
  • Courses in venture initiation and venture launching have allowed students to gain an edge against competition by starting their own marketing or communications/production firms while earning their degree credits.
  • Develop practical skills through collaboration and experiential exercises, role-plays and case studies.

With the Marketing BBA, students have the ability to focus their studies and gain real-world experience.
The BBA in Marketing is one of several specialized programs offered only on campus in Sudbury by the Laurentian University Faculty of Management. The Faculty of Management develops socially responsible leaders for the global business world by providing flexibe management education grounded in respected scholarship. Innovative and collaborative, BBA specialized programs provide students with the opportunity to obtain a four-year Bachelor of Business Administration degree in the following areas: Accounting, Entrepreneurship, Finance, Human Resources Management, International Management, Marketing and Operations Management, besides a Bachelor of Business Administration. A Laurentian Bachelor of Business Administation degree means that students can meet employer demands for candidates who are well diversified and flexible. 

The BBA in Marketing program, allows you to study full time or part time. It focusses on developing skills that will allow to take on management positions in the ever-changing world of business. You may be able to contribute to research projects and leave your mark on your community. You can also take part in competition in Northern Ontario and elsewhere in Canada and other countries to show off your marketing management skills.