Program Overview

This course is designed to help you become a highly adaptive business professional, with skills and knowledge in a wide range of sectors.

You’ll begin by studying a suite of core units in business. You'll explore value-creation in business, learn to use financial information to make informed and responsible decisions, and develop business intelligence and analytical capabilities to interpret data. This will provide you with a strong base to build on as you progress through the course.

You'll also study a suite of core units in management, gaining a foundational understanding of key business areas such as marketing, finance, information systems, human resources and project management. You'll learn about the key activities, tools, and strategies of each area, and gain an insight into technological advancements and influencing trends.

In your first year, our expert staff will help you design your degree to suit your career goals. You’ll choose two business specialisations that align with your unique interests. You'll then choose between an optional third specialisation from selected areas in business, arts, design or science; or four elective units.

In your final year you'll undertake a capstone experience to gain valuable industry experience. This unit 'caps' off your study, enabling you to put your skills and knowledge into practice and helping provide a smooth transition from study to the workforce.

As a graduate of this course, you’ll be well-prepared for employment in a broad range of sectors in the dynamic business industry. With a diverse skillset that employers value and the ability to pivot to the needs of industry, you can confidently pursue a successful career as a highly adaptable and in-demand business professional.

Specialisation: The Business of Advertising
Advertising is a creative, innovative, dynamic and fast-paced industry that demands more from graduates than ever before. 

This specialisation gives you the opportunity to learn about and meet industry players and to understand agency processes and roles. You will learn to apply advertising tools, techniques and strategies to drive effective communication that creates value for businesses and not-for-profit organisations. 

The specialisation offers an adaptive study structure, allowing you to choose from units that prepare you for the key business roles in an advertising agency and units that allow you to apply your communication skills to real industry projects.  

Your learning will be practical and industry-connected, with an internship opportunity with a top agency or industry client. It’s an opportunity to fast-track into the communications sector. 

The Business of Advertising is a powerful addition to any graduate’s skills, both within and outside of the business school. The skills you gain in terms of effective communication and influence are highly valued across a range of employment settings.