Program Overview

This double degree is ideal if you want to work in commercial law, employment law or corporate governance; on business policies; or as a manager or director.

It will prepare you for legal practice and give you vital knowledge of current legal and regulatory business environments. You'll add a business industry focus to your law degree and gain business knowledge and practical skills specific to your chosen major.

The first three years of this course are delivered in semesters at Curtin Perth, while the fourth year, plus one trimester, is delivered at Curtin Law School at our Perth City campus. If you choose to study full-time, you can graduate with two degrees in just 4.5 years.

While studying in Perth city, you can gain practical experience by undertaking simulated proceedings in our high-tech moot court and working on real cases at the John Curtin Law Clinic. You’ll benefit greatly from the relationships you will form with academics, practising solicitors and barristers based at Curtin Law School, as well as from the proximity of the Supreme Court, the District Court and the Federal Court.

Major: Marketing

Marketing is one of the most important functions in a successful business. It is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.

Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation’s brand, products and services.

This major gives you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.

You’ll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies ensuring your learning meets the future needs of industry.

What you'll learn

• Apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
• Critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making.
• Use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
• Develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
• Use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
• Employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
• Apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
• Recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
• Apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team