Program Overview

This three-year BA (Hons) in Business programme is available through three modes: full-time, part-time and a blended learning approach. The content and assessment is identical for all three modes of programme delivery. The purpose of the BA (Hons) in Business programme is to give students the business skills that are in demand by companies, large and small.

• Students will learn about the ever-changing business environment and how it is influenced by political, legal, economic, social and technological factors on both a national and international scale.
• Students will learn to recognise the key characteristics governing a particular company and then identify the factors that are critical to its success in preparation for the business world.
• Students will learn the importance of digital technology in the modern business environment and apply their knowledge to business problems with real-life clients.
• Students will create a real-world business plan in their final year and pitch in a dragons den style environment.
• Students will be encouraged to participate in dynamic and creative areas like entrepreneurship and digital communication and customer engagement.
• Students have the flexibility to switch to the BA (Hons) in Accounting and Finance after Year One or the BA (Hons) in Business (HRM) or BA (Hons) in Business (Marketing) after Year Two.
• Students will receive lecturing from vastly experienced professionals from a wide range of industries.
• Students will experience group work within a diverse student body increasing their awareness and capability of multinational employers.