Graduate Certificate in Marketing Management and Graduate Certificate in Immigration Case Management (Bundle Program)

Seneca Polytechnic - Seneca at York Campus

Canada,Ontario

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16 Months

Duration

CAD 16,960/year

Tuition Fee

CAD 90 FREE

Application Fee

Jan 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

70 The Pond Road, Toronto, Ontario, CA

Graduate Certificate in Marketing Management and Graduate Certificate in Immigration Case Management (Bundle Program)

Program Overview

 

Marketing Management

This eight-month graduate certificate program will develop your fundamental knowledge of marketing management and channel your strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. You will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Skills
Throughout this program you will develop the following skills:

  • Propose marketing plans
  • Market research
  • Developing strategic pricing
  • Formulate budget  
  • Prepare sales presentations

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term in a formal work environment. The work term is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.


Immigration Case Management

Seneca’s Immigration Case Management program prepares you to support legal practitioners, specifically immigration lawyers and licensed immigration and citizenship consultants, in their practice within the context of the broader Canadian legal framework.

The program combines specialized knowledge in immigration, refugee and citizenship law with interpersonal and administrative support skills. In addition to legal training, you will learn how to use industry-specific software to manage case files and successfully implement project goals.

The program is designed for those who have a postsecondary degree or diploma who wish to work in the Canadian immigration industry in an administrative role. Please refer to the admission requirements for English proficiency and academic qualifications to apply.

Note: The program provides specialized training about the Canadian immigration system. However, it does not qualify graduates to provide legal advice or to practise as a regulated immigration consultant or a lawyer. In addition, it does not prepare you to write the Regulated Canadian Immigration Consultant (RCIC) entry-to-practice exam.


Skills

Throughout this program you will develop the following skills:

  • critical thinking with up-to-date knowledge in immigration and refugee law, regulations, policies and application procedures   
  • technological expertise to manage client case files  
  • research and communication
  • professionalism to work in accordance with the privacy and confidentiality laws and ethical principles governing legal professionals

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