Program Overview

The MSc in Marketing places a strong emphasis on digital and omni-channel marketing. As technology continues to shape how marketers connect with their target audiences, our curriculum evolves accordingly. The past 18 months have accelerated this evolution, and this marketing course is designed to reflect these changes. Having a masters in digital marketing will dramatically enhance your future career opportunities and this marketing degree is centred on applying and practicing the latest marketing concepts.

By delving into Data Analytics and Advanced Digital Marketing, students can explore Omni-channel Marketing Communications and Consumer Behaviour. This strengthens their customer-centric knowledge, focusing on the most cutting-edge consumer analysis tools available.

The hands-on experience and knowledge gained from real-world projects empower students to excel in specialised roles within the marketing departments of major national and international corporations.

Key Programme Highlights:

• Strong focus on digital and omni-channel marketing
• New emphasis on data analytics for informed decision-making
• Proven track record of graduates successfully entering marketing positions
• Intimate class sizes to foster a learner-centred environment
• Practical real-life projects aligned with industry leaders