Bachelor of Commerce in Marketing Science / Bachelor of Economics (Dual Degree)

Monash University - Clayton Campus

Australia,Victoria

 0 Shortlist

48 Months

Duration

CAD 52,200/year

Tuition Fee

CAD 0 FREE

Application Fee

Feb 2025

Apply Date

Australia, Victoria

Type: University

Location Type: Urban

Founded: 1958

Total Students: 30,000 +

Campus Detail

Main Campus Address

Wellington Rd, Clayton VIC 3800, Australia

Bachelor of Commerce in Marketing Science / Bachelor of Economics (Dual Degree)

Program Overview

Commerce and Economics is a great combination and a great option if you have a passion for both areas and want to keep your career options open. This double degree enables you to study complementary subjects to further enhance your employability, and develop broad business skills and specialist knowledge in economics.

 

Major: Marketing Science
Data analysis has become essential for business decision-making, and loyalty programs and social media channels provide organisations with more information than ever before about their customers and consumers. Marketers need to be able to harness this data to better understand its impacts on their marketing strategies. In this major you will focus on the analytical, statistical and market-research aspects of marketing, to develop the capacity to analyse and solve business challenges that require marketing input. You will learn to formulate marketing outcomes to achieve broad organisational objectives, and develop a strong understanding of marketing theory and practice.

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