Master of Marketing and Innovation Management with Specialisation in Project Management

Edith Cowan University - Joondalup Campus

Australia,Western Australia

 0 Shortlist

24 Months

Duration

CAD 38,350/year

Tuition Fee

CAD 0 FREE

Application Fee

Feb 2026

Apply Date

Australia, Western Australia

Type: University

Location Type: Urban

Founded: 1991

Total Students: 30,000 +

Int. Students: 6,000 +

Campus Detail

Main Campus Address

270 Joondalup Dr, Joondalup WA 6027, Australia

Master of Marketing and Innovation Management with Specialisation in Project Management

Program Overview

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.


Specialisation: Project Management
Project Management is becoming a core activity in all organisations and is increasingly responsible for delivery of the corporate strategy.

Project Management is a skill which can be applied in almost any industry across a range of projects including: developing a new product or service; effecting a change in structure, staffing, or style of an organisation; developing or acquiring a new or modified information system; constructing a building or facility; running a campaign for political office; or implementing a new business procedure or process.