Program Overview

If you love sports and telling stories in equal measure, then UC’s Bachelor of Communication and Media (Sports Media) is for you. You’ll explore the media’s role in the reporting of sport and its influence on Australian society and the broader global context.

Throughout this highly practical media course you’ll learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media. You’ll also report on ‘live’ sporting events that often captivate the nation and the world, interview elite athletes and coaches, and host your own podcast and TV panel show.
 

Study a Bachelor of Communication and Media (Sports Media) at UC and you will:

• Evaluate the public interest and cultural importance of sports journalism
• Produce insightful and engaging reporting that demonstrates an understanding of the Australian and global sporting landscape
• Instinctively adapt sports journalism concepts and skills to diverse media and corporate environments
• Critically apply knowledge and judgement in the production of multimedia sports content in fast-paced environments.+

Work Integrated Learning
Exclusive Work Integrated Learning opportunities exist thanks to the course’s distinctive location in Canberra and relationships with professional sporting clubs and organisations. You’ll undertake a compulsory six-month internship as both a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom. Previous internship hosts have included the Canberra Times, Canberra Raiders, ACT Brumbies, Capital Football, Basketball ACT, Fox Sports, Cricket ACT and AFL Canberra.

You’ll graduate career-ready with an exceptional portfolio of published work, including news stories, videos, podcasts, photography and even your own website. Past sports media graduates have found employment with companies including FIFA, Swimming Australia, ABC Grandstand, ABC TV news, Cricket Australia, Sky Sports, Cycling Australia, Fairfax Media and Netball Australia, among many others.

Specialist Major: Sports Media
If you know your sport, you like telling stories and want to report on the events that often captivate the nation and the world, this specialisation brings together those interests and skills to prepare you for a variety of career opportunities in the sports media industries.

The Sports Media specialisation is founded on the principles of journalism. You will learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media.

Your sports media experience will be practical. You will learn how to report on 'live' sporting events, interview elite athletes and coaches, and host your own podcast and TV panel show. You will work as an intern for six months as a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom.

The role of sports media practitioners is not confined to telling stories about events in the sporting arena. The specialisation explores the media's role in reporting on sport's influence in Australian society and a broader global context.

Sports Media prepares you for numerous career options. The emphasis on journalism practice means you can embark on a career in sports journalism, or as a digital media producer that local, national and international sporting organisations view as an essential part of their operation.