Program Overview

Take the theoretical knowledge and practical skills of business and add any one of five core creative study pathways and you have one of the most structured, flexible and transferrable qualifications available - welcome to the Bachelor of Business / Bachelor of Arts double degree.

This course takes the best components of a range of courses and combines them to create a powerful and adaptable qualification that covers everything from management, innovation and entrepreneurship, to creative writing, journalism, and digital media.

This course has been designed to produce innovative, globally engaged thinkers with the knowledge, skills and confidence to to stamp their mark in dynamic working and creative environments anywhere the world.

If you desire a career in management within an industry that’s both engaging challenging, but still unsure if which direction to focus on, then the UC Bachelor of Business and Bachelor of Arts degree will give you unlimited options.

Study a Bachelor of Business / Bachelor of Arts at UC and you will:

• Acquire theoretical knowledge to reflect critically on professional practice in the areas of business analysis, change management and implementation
• Select a creative degree award in which to focus your studies on
• Integrate theory and practice in entrepreneurship and innovation, and articulate the impacts of recent developments within the field
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Participate in international work and study experiences
• Develop experience of professional management in work and organisations demonstrating creativity and initiative in new situations
• Complete engaging hands-on units within industry organisations
• Build strong industry relationships and networks.

Specialist Major: Marketing
Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.