Bachelor of Business in Marketing

University of Wollongong - Liverpool Campus

Australia,New South Wales

 0 Shortlist

36 Months

Duration

CAD 32,448/year

Tuition Fee

CAD 0 FREE

Application Fee

Mar 2025

Apply Date

Australia, New South Wales

Type: University

Location Type: Urban

Founded: 1951

Total Students: 33,044 +

Int. Students: 7,231 +

Campus Detail

Main Campus Address

33 Moore St, Liverpool NSW 2170, Australia

Bachelor of Business in Marketing

Program Overview

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.
 
During your first year you will study core business subjects and in second year you will begin your major in marketing, developing skills needed to manage integrated marketing and communications strategies.

Throughout this degree, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. You will learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.

After completing the Bachelor of Business (Marketing), you may enrol in a master’s degree and be eligible for up to four subjects' credit, reducing the duration to one year. This means you can graduate with your bachelor’s and master’s degree in just four years.

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Bachelor of Business in Marketing / Bach...

 Program Level: Integrated Course
 Duration: 60 months
 Tuition Fee: CAD 36,720

 Application Fee: CAD 0 FREE

English Requirement: IELTS PTE 

Work Permit: