Program Overview

Explore the intricacies of design and discover how creativity, form and function can inspire and influence. Then combine this with the hands-on knowledge and experience required of journalists, marketing managers and other media and communications professionals around the world to forge an exciting creative career with tangible results with UC’s Bachelor of Design/Bachelor of Communications and Media double degree.

As a student of design, your job is to create an experience that is functional, beautiful, intuitive and accessible. As a communications and media student your challenge is to examine creative ideologies, a range of platforms and target audiences and develop solutions to influence change. Together these two disciplines will give you the knowledge and skills to forge a creative career full of inspiration, problem-solving and great stories.

Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC journey.

Combine a Bachelor of Design and a Bachelor of Communications and Media at UC and you will:

• Identify the different stages of the ‘design for manufacture’ process
• Gain the knowledge and skills necessary to launch your own interaction design business or seek employment within global markets across all industries.
• Select appropriate methods, materials and processes for designing and prototyping products
• Employ innovative use of different visual and emerging media types across print, screen and packaging
• Develop effective design solutions for specific audiences and learn to apply advanced 2D and 3D digital design technologies
• Specialise in one of four professional communications areas: journalism, marketing communication, corporate and public communication and sports media
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Explore narratives that inform, persuade and generate change.

Specialist Major: Sports Media

If you know your sport, you like telling stories and want to report on the events that often captivate the nation and the world, this specialisation brings together those interests and skills to prepare you for a variety of career opportunities in the sports media industries.

The Sports Media specialisation is founded on the principles of journalism. You will learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media.

Your sports media experience will be practical. You will learn how to report on 'live' sporting events, interview elite athletes and coaches, and host your own podcast and TV panel show. You will work as an intern for six months as a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom.

The role of sports media practitioners is not confined to telling stories about events in the sporting arena. The specialisation explores the media's role in reporting on sport's influence in Australian society and a broader global context.

Sports Media prepares you for numerous career options. The emphasis on journalism practice means you can embark on a career in sports journalism, or as a digital media producer that local, national and international sporting organisations view as an essential part of their operation.