Program Overview

Explore the intricacies of design and discover how creativity, form and function can inspire and influence. Then combine this with the hands-on knowledge and experience required of journalists, marketing managers and other media and communications professionals around the world to forge an exciting creative career with tangible results with UC’s Bachelor of Design/Bachelor of Communications and Media double degree.

As a student of design, your job is to create an experience that is functional, beautiful, intuitive and accessible. As a communications and media student your challenge is to examine creative ideologies, a range of platforms and target audiences and develop solutions to influence change. Together these two disciplines will give you the knowledge and skills to forge a creative career full of inspiration, problem-solving and great stories.

Taught in small, more personalised classes, the course offers an individually tailored learning environment that ensures each student receives the highest level of support and encouragement throughout their UC journey.

Combine a Bachelor of Design and a Bachelor of Communications and Media at UC and you will:

• Identify the different stages of the ‘design for manufacture’ process
• Gain the knowledge and skills necessary to launch your own interaction design business or seek employment within global markets across all industries.
• Select appropriate methods, materials and processes for designing and prototyping products
• Employ innovative use of different visual and emerging media types across print, screen and packaging
• Develop effective design solutions for specific audiences and learn to apply advanced 2D and 3D digital design technologies
• Specialise in one of four professional communications areas: journalism, marketing communication, corporate and public communication and sports media
• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Explore narratives that inform, persuade and generate change.

Specialist Major: Industrial Design

This major provides students with key knowledge, approaches and skills for Industrial Design practice and has a focus on design for manufacture. Advanced design communication skills are introduced including digital manipulation and fabrication via 2D and 3D technologies as well as a comprehensive knowledge of materials and making processes. User centred approaches are explored and developed for critical product and problem analysis. The major takes a scaffolded approach to learning and obtaining relevant skills and knowledge. You learn to apply a range of creative design approaches, from the intuitive to the rational, to be able to explore and design relevant and innovative solutions.