Program Overview

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Study a Bachelor of Business (Marketing) at UC and you will:

• Integrate theory and practice in marketing and articulate the impacts of recent developments within the field
• Critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
• Analyse and apply a range of contemporary approaches to business innovation and organisational change
• Develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations
• Apply a range of ethical, socially responsible and sustainable solutions in a changing business environment
• Reflect upon levels of personal autonomy and accountability associated with the decision-making process
• Locate and evaluate a range of research frameworks and skills within the field of marketing.

Work Integrated Learning
On campus

The Bachelor of Business (Marketing) integrates theory with real-world practice through UC's Work Integrated Learning (WIL) opportunities, designed to prepare students for their future careers. UC provides diverse WIL options, including industry case studies, guest speakers, internships, work placements, industry projects, competitions, exhibitions, study tours, virtual experiences and more.

You’ll undertake hands-on marketing practice using both hypothetical and real-world scenarios, including the development of strategic and international marketing plans, blogs and online presence audits. Previous marketing students have undertaken internships across a range of sectors, with organisations such as The Q Theatre, forty2 Edventures, Kicks Entertainment, Canberra Cavalry, In the City Canberra, Workspace 2580, Get it Sorted, CBR Innovation Network, Entry 29, Canberra International Music Festival and the Brumbies.  

 
Specialist Major: Marketing
Marketing is considered an essential business function for any organisation and offers good employment prospects. You will study how consumers behave in different settings, develop innovative marketing plans for domestic and international contexts, conduct marketing research and explore digital marketing as well gain skills in negotiation and sales management. The major will hone your oral and written communication skills through innovative and challenging assignments that reflect real world scenarios.