Program Overview

Behind every story of sporting excellence is skilled planning and strong management. Develop the business skills you need to build an exciting career in the sports industry.

Designed by leading industry professionals in partnership with academics, this course will help you develop a strong working knowledge of sports management theory and how it applies in a real-world setting.

This course explores the evolution of sport and how it became the globalised, commercialised, professionalised industry that it is today. You will focus on all aspects of sports management from community sport, through to Olympic and professional sporting, to gain a broad perspective and understanding of the sector. You will learn essential skills in competition management, promoting inclusion, stakeholder engagement, governance structures, policy development, strategic planning, legal perspectives, market research and leadership.

This course is designed to appeal to students from a range of disciplines reflecting the many industries that interact with the sporting world. You may aspire to be a marketer, urban planner, journalist, business leader, politician, sport scientist, tourism operator, event manager, or any other role that intersects with the business of sport.

Study a Bachelor of Business (Sport Management) and you will :

• Establish levels of personal autonomy and accountability associated with the decision-making process.
• Combine theory and practice across a range of sport, business, and management studies and examine how they are used in contemporary sport organisations.
• Adapt and communicate sport specific knowledge to a variety of health and business-related audiences through critical analysis of stakeholder needs to create positive outcomes.
• Learn to, critique, evaluate and apply research to the management of sport organisations and their associated products.
• Demonstrate knowledge, skill, understanding, and application of relevant research methods through industry placements and assessment.
• Design, apply and evaluate change of practice for improved performance outcomes.
• Understand how to apply a range of contemporary approaches to innovate sport organisations and manage organisational change. 
• Have the opportunity to build professional networks in the sport and recreation sector and learn from an extensive range of industry partners in Canberra and beyond. 

Work Integrated Learning
Work integrated learning is at the core of our teaching philosophy and each sport management unit features real-world case studies, industry based (or simulated) assessments, and a wide array of guest speakers. Completing hands-on placements with industry partners throughout your degree, you’ll be prepared to enter the rapidly growing global industry of sport management.   

To complete the Bachelor of Business (Sport Management) you will undertake a 150-hour internship. Our internship providers include the ACT Brumbies, Canberra Raiders, Hockey ACT, Volleyball ACT, Cricket ACT, AFL Canberra, and many. The final year internship provides students with an opportunity to develop, hone, and showcase their skills in a practical setting while gaining valuable experience for their CV, networking and creating an opportunity for employment with their internship provider

Specialist Major: Sport Management
The Bachelor of Business (Sport Management) has been designed to enable students to graduate with the skills and experience to work in the sport industry. Students will learn about all aspects of managing sport organisations including competition management, inclusion, stakeholder engagement, governance structures, policy development, strategic planning, legal perspectives, market research and planning, and leadership. Students will undertake assessment items that are industry based and have potential for real world impact.