Program Overview

Cultivate collaboration, innovation and critical thinking with UC’s Master of Marketing Management.

Whether you’re currently working in a marketing area and looking to enhance your practical expertise, or you are considering a career transition into marketing, UC’s Master of Marketing Management is designed to prepare you with the necessary skills and knowledge for managerial positions in an increasingly dynamic business landscape.

Through a combination of functional coursework, interactive discussions, case studies and hands-on projects, you will gain a comprehensive understanding of marketing strategies, consumer insights, market research techniques and effective management practices. Across the course, you’ll be equipped with the expertise and confidence to take on challenging marketing roles in various industries, ranging from multinational corporations to entrepreneurial ventures.

Whether your aspirations lie in brand management, digital marketing, market research or strategic marketing, our Master of Marketing Management will empower you to make a significant impact in your organisation and excel in your marketing career.

Study a Master of Marketing Management at UC and you will:

• Develop the ability to create effective marketing strategies that align with organisational goals.
• Gain insights into consumer motivations, preferences and decision-making processes.
• Explore social media marketing, search engine optimisation (SEO) and content marketing, as well as virtual reality platforms that are used in digital marketing.
• Evaluate the economic and policy environment of Australian and international markets and how they affect business management.
• Use creativity, critical thinking, analysis and research skills to provide practical solutions to marketing problems.
• Increase your understanding of global markets, cross-cultural considerations and strategies for expanding into international markets.