Bachelor of Science (Hons) in Business and Digital Marketing with Integrated Foundation Year

Falmouth University - Penryn Campus

UK,England

 0 Shortlist

48 Months

Duration

CAD 19,800/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1902

Total Students: 6,268 +

Int. Students: 637 +

Campus Detail

Main Campus Address

Penryn Campus, Treliever Road, Penryn TR10 9FE, United Kingdom

Bachelor of Science (Hons) in Business and Digital Marketing with Integrated Foundation Year

Program Overview

In today’s data-driven world, successful marketing managers need more than solid business skills and an understanding of traditional marketing methods to target, engage and persuade an audience. You’ll work collaboratively on real projects to explore innovative, sustainable and ethical business and marketing practice in the digital realm. From developing project management skills and leadership techniques to navigating consumer psychology, you’ll learn to harness creativity, cultural awareness and business acumen to deliver impactful marketing strategies across a range of digital platforms.

You will:

  • Gain an in-depth understanding of the ideas central to successful digital marketing, exploring the theory behind practical, real-world issues
  • Be guided by an industry-connected team and work on live briefs to build your professional network
  • Develop an understanding and awareness of the importance of sustainability, accessibility and inclusivity for organisations of all sizes
  • Work in small teams to develop your communication and decision-making techniques
  • Study at a university recognised by the Chartered Management Institute and Chartered Institute of Marketing

While studying this course, you will be eligible to receive the Chartered Management Institute (CMI) Level 5 Certificate in Management and Leadership upon successful completion of the degree.

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