Program Overview

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.

The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.

Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.

This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.

Study a Bachelor of Communication and Media and Bachelor of Event and Tourism Management at UC and you will:

• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Work flexibly, collaboratively and autonomously in deadline-driven environments
• Learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
• Create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
• Apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.

Specialist Major: Sports Media

If you know your sport, you like telling stories and want to report on the events that often captivate the nation and the world, this specialisation brings together those interests and skills to prepare you for a variety of career opportunities in the sports media industries.

The Sports Media specialisation is founded on the principles of journalism. You will learn how to research, produce and present sports stories in text, visual and audio formats for mobile, online, social, broadcast and print media.

Your sports media experience will be practical. You will learn how to report on 'live' sporting events, interview elite athletes and coaches, and host your own podcast and TV panel show. You will work as an intern for six months as a digital media producer for a sporting organisation, and as a sports journalist in a media newsroom.

The role of sports media practitioners is not confined to telling stories about events in the sporting arena. The specialisation explores the media's role in reporting on sport's influence in Australian society and a broader global context.

Sports Media prepares you for numerous career options. The emphasis on journalism practice means you can embark on a career in sports journalism, or as a digital media producer that local, national and international sporting organisations view as an essential part of their operation.