Program Overview

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.

The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.

Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.

This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.

Study a Bachelor of Communication and Media and Bachelor of Event and Tourism Management at UC and you will:

• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Work flexibly, collaboratively and autonomously in deadline-driven environments
• Learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
• Create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
• Apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.

Core Major: Communication and Media

In this Program core you produce and track digital content across multiple platforms for diverse audiences to create narratives that inform, persuade and generate change; creating compelling content and solving problems in novel ways to contribute to the world around you. Working closely with your peers, staff, and industry in a supportive learning environment, you develop your creativity and critical thinking, your fundamental skills in communication and collaboration and invaluable lifelong professional networks through extensive professional practice and work integrated learning opportunities.