Program Overview

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.

The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.

Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.

This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.

Study a Bachelor of Communication and Media and Bachelor of Event and Tourism Management at UC and you will:

• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Work flexibly, collaboratively and autonomously in deadline-driven environments
• Learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
• Create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
• Apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.

Specialist Major: Marketing Communication

This course will provide you with a springboard for working in the rapidly evolving and multifaceted marketing communications industry. It will develop your skills and knowledge in strategic and brand development, media engagement and cross-platform digital communication, supported by a sound understanding of the consumer and strategic and creative principles that underpin professional practice. To enhance your career-readiness, industry exposure, professional internships and training in various multi-disciplinary platforms are a key part of the degree. Every effort is made to replicate professional practice - as undertaken across the public, private or not-for-profit (NFP) sectors - in all aspects of teaching. You will develop your analytical and problem solving skills and your understanding of professionalism and social responsibility, as well as the specialised knowledge and skills required to meet the demands of the industry.