Program Overview

Use your energy and creativity to design and produce the finest social events, then use your communication and media skills to present your masterpiece on the world stage with the UC Bachelor of Communication and Media/Bachelor of Event and Tourism Management double degree.

The course will push you creatively and will help develop your project management capabilities while giving you the tools to imagine, design and create events that engage, inspire and influence and integrated advertising communication campaigns designed to stimulate maximum audience participation.

Collectively you’ll gain a comprehensive understanding of how to produce a world class professional event from initial concept development and funding all the way through to integrated advertising, production and delivery.

This course also offers smaller, more personalised classes, delivering students with an individually tailored learning environment to ensure they receive the highest level of support and encouragement throughout their UC study journey.

Study a Bachelor of Communication and Media and Bachelor of Event and Tourism Management at UC and you will:

• Apply professional judgement and knowledge in adapting marketing communication theories, principles and methodologies across diverse social, cultural and organisational contexts
• Work flexibly, collaboratively and autonomously in deadline-driven environments
• Learn strategy and campaign development, social and digital analytics, the basics of graphic design and visual language, multi-media production and stakeholder management
• Create professional communication and media work that supports, promotes or critiques a range of domestic and global programs or issues
• Apply the management skills necessary to function effectively, strategically and ethically in business and entrepreneurial roles in the event and tourism management arenas.

Specialist Major: Journalism

With a Specialist Major in Journalism from the University of Canberra you¿ll be equipped for success in a media and communications landscape that¿s changing faster than ever. In this course you will learn by doing, developing your skills and knowledge in a realistic production environment. You will engage with big ideas and the theoretical underpinnings of journalism, and apply them in your work.
From day one, you¿ll work hands-on as a student journalist for  The Owl and UCFM, and by the end of your studies you¿ll be exercising editorial leadership across the entire student body. Along the way, you¿ll build the editorial and technical competencies required to produce compelling, accurate and trustworthy journalism for contemporary and future audiences. You¿ll graduate as a confident communicator who employs the highest standards of professionalism and ethical practice in your work.